Blogging in the Corporate World

I have to admit that I never really thought of blogging as a means of communication in the business world. I too just saw it as a way to state your opinions about celebrities, music, politics, and so forth. However, after hearing George Howard's presentation on Monday evening, he definitely gave me a new perspective on blogs. I was amazed that authors were actually doing book tours through blogs and selling their books through them as well. In addition, I never really thought of blogs as a free medium of advertising. I think this is great too.