The New Battle for M.B.A. Grads

I guess we should keep this blog going.

There was a great article in the Wall Street Journal yesterday about the new battle for M.B.A. students. Because there is such a shortage of grads, companies are using new digital tools, such as blogs, to attract recruits.

“They are mining for résumés online, arranging video interviews and using instant messaging to cast a wider net and connect more effectively with today's tech-savvy students,” says Alsop.

Other Interesting Points from the Article

• "We cannot afford to recruit only from our core schools because other schools, including some small schools, have amazing students."


• "The company is setting up meeting spaces and islands in a virtual community called Second Life, where it plans to hold events such as recruiter question-and-answer sessions. . ."


• "About 69% of recruiters in the Journal survey said their companies increased starting pay this year. Nearly a third of the survey respondents said they offered salaries of more than $100,000, up from about 24% last year and 17% in 2005."


• "Some companies are using work-life flexibility to attract M.B.A. recruits."

- Brian